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Promoting good nutrition to parents and caregivers
Adopting good nutrition practices from an early age is essential to becoming a healthy adult. However, establishing healthy eating, drinking and lifestyle habits is not always easy or intuitive for parents and caregivers.
Nestlé Start Healthy Stay Healthy helps parents understand what and how to feed their baby in the first 1000 days of life. In line with WHO recommendations, it promotes exclusive breastfeeding during the first six months of life, followed by the introduction of nutritious foods that complement sustained breastfeeding for up to two years and beyond.
For children and adolescents, our large-scale grassroots and online programmes provide parents and caregivers with practical tools and solutions to help them raise healthier kids. In collaboration with over 300 partners worldwide, our school-dedicated module empowers teachers and children with nutrition education and promotes healthy lifestyles in the school environment.
A robust ‘Marketing Communication to Children’ policy
Our communication is supported by an industry-leading Policy on Marketing Communication to Children (pdf, 6Mb). All communication to children follows responsible marketing principles and is limited to foods and beverages meeting specific nutritional profiles.