Purina Pro Plan Veterinary Diets and Supplements
Trusted by veterinarians and pet owners
Discover the power of science
Purina Pro Plan Veterinary Diets (PPVD) are scientifically formulated with targeted nutrient profiles to support veterinarians in managing specific feline and canine health conditions.
PPVD are developed by experts for the pets who need advanced nutrition the most. We offer a wide range of formulas with targeted nutrition to meet your pet’s specific needs. Each diet features a precise formulation for the nutritional management of pets with health conditions diagnosed by a licensed veterinarian.
Pro Plan Veterinary Supplements (PPVS) give you the power to help your pet thrive. Our cat and dog supplements are rooted in science and developed by experts. From promoting a strong immune system to supporting hydration.
Advancing pet nutrition
Purina is committed to the health of every pet - especially those who have unique nutritional needs. When veterinarians recommend our formulas, it's because they trust Purina's expertise. The science behind Pro Plan Veterinary Diets represents a collaboration between Purina nutritionists, researchers and veterinarians. Each diet is formulated specifically to meet unique nutritional needs, often with innovative ingredients backed by the latest research in pet nutrition.
If you think your pet could benefit from therapeutic nutrition, talk to your veterinarian to learn about which formula is recommended.
Pro Plan Veterinary Diets and Supplements
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Pro Plan Veterinary Diets for Cats Purina Pro Plan Veterinary Diets are expertly formulated with targeted nutrient profiles to support cats with specific health conditions. Developed in collaboration with veterinarians, these highly palatable and clinically proven diets help provide nutritional support when it matters most.Read More
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Pro Plan Veterinary Diets for Dogs Purina Pro Plan Veterinary Diets are scientifically formulated with targeted nutrient profiles to support veterinarians in managing specific canine health conditions. These highly palatable diets are proven to help when nutritional care matters most.Read More
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Pro Plan Veterinary Supplements for Cats Purina Pro Plan Veterinary Supplements are expertly formulated to provide targeted nutritional support for cats with specific health needs. Developed in collaboration with veterinarians, each supplement is designed to deliver focused nutritional support when your cat needs it most.Read More
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Pro Plan Veterinary Supplements for Dogs Pro Plan is committed to delivering complete and balanced nutrition for dogs. That’s why we’ve partnered with veterinarians to develop targeted supplements that provide focused support for specific health needs.Read More
The history of Pro Plan Veterinary Diets
1990
PPVD by another name
Purina launched a line of therapeutic pet foods known as Clinical Nutrition Management. In 2000, the name changed to PURINA Veterinary Diets.
1994
Innovation for canines
Purina Veterinary Diets Gastroenteric was the first therapeutic canine gastrointestinal diet to incorporate medium-chain triglycerides and colostrum.
1998
The first true hypoallergenic extruded diet for dogs
Our Hypoallergenic Canine Formula was introduced, using a protein isolate and a low-allergen carbohydrate source for dogs with food allergies.
2000
Covering a wide range of conditions
By 2000, Purina offered 16 therapeutic pet foods to help veterinarians nutritionally manage pets with a variety of conditions.
2006
PPVD launched Fortiflora supplement
Fortiflora probiotic supplement arrived - a delicious and convenient probiotic supplement that promotes gut health and a healthy immune system.
2016
Direct to vets
Purina Pro Plan Vet Direct is launched. The ecommerce platform helps veterinary clinics build better relationships with clients – leading to better health outcomes for pet patients.
2019
Calming Care is here
Light powder sprinkled on top of your pet's food, Calming Care is a probiotic supplement that contains bacteria shown to help dogs maintain calm behavior. A version for cats was then launched in 2022.
2020
Hydra Care supplement
Hydra Care is a nutrient-enriched water containing nutritional osmolytes, which aid in the absorption of water at a cellular level and helps cats get the hydration they need.
Today
Purina Pro Plan Veterinary Diets continues to meet the unique nutritional needs of dogs and cats with innovative ingredients backed by the latest research in pet nutrition.
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