Find the perfect pet food plan
At PURINA Pro Plan, we explore the power of nutrition to help pets reach their full potential. Our broad range of formulas are adapted to meet the nutritional needs of pets across different life stages and lifestyles.
How do we do it? Our team is 500 scientists strong, with behaviorists, nutritionists, and veterinarians all working together to find the right answer for your pets. So every product includes the very best in nutritional expertise from PURINA, to help pets all over the world.
We've made breakthroughs on pet foods that reduce allergens, extend life, and promote mental sharpness. With each discovery, we help owners and pets live better lives together. But our work is never done. We'll never stop exploring new ways to support pets, and Pro Plan will continue to redefine the limits of pet nutrition.
Pioneering pet nutrition
No matter what care your pet needs, a Pro Plan diet can help support your pet at any lifestage. Our focus on science-based nutrition has helped develop new products that boost many aspects of your pet's health. As they age, PURINA Pro Plan supports cognition and digestion as the years pass.
The PURINA Pro Plan team continues to innovate to make sure we cater to a broad range of diets, adapted to the specialized nutritional needs of pets at different ages and lifestyles.
Advanced Nutrition tailored to your pet's needs
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Advanced Nutrition for Dogs Purina Pro Plan delivers advanced nutrition tailored to your dog’s needs. Made with real meat, our recipes provide high-quality protein for strength, vitality and great taste. Our vet-recommended diets and supplements are developed by experts to help manage health conditions and support your dog’s best life, at every stage.Explore more
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Advanced Nutrition for Cats Purina Pro Plan offers advanced nutrition with the great taste cats love. From urinary health and weight control to allergen support, each formula is made to meet your cat’s specific needs. With options for all ages and stages, it’s expert care to help your cat thrive every day.Explore more
The history of Pro Plan
1986
Pro Plan is born
Pro Plan launched in the US, using a new manufacturing process developed in-house at Purina allowing real meat to be the #1 ingredient. Purina Pro Plan was also the first brand to be exclusively sold at independent pet stores, pet superstores, feed stores and veterinarians.
1990
The Pro Plan range grows
Pro Plan created a wide range of formulas to provide nutrition solutions for different life stages, breed sizes, and special needs throughout the 1990s and 2000s. Pro Plan continues to innovate by adding new proteins as the #1 ingredient, including turkey, beef, lamb and salmon.
1995
Pro Plan's geographic expansion
Pro Plan expanded outside of the US to regions across the globe including Canada, Europe, Latin America and Asia.
2000s
Linking science and nutrition
Pro Plan introduces new products based on Purina's extensive nutritional research including molecular nutrition. Scientific advancements include adding DHA and omega-3 fatty acids to puppy formulas to promote brain health, unique formulations to meet the specific nutritional needs of indoor cats, and renovations to the Performance line to improve dogs' strength and endurance.
2011
Best in show
Pro Plan becomes the official pet food sponsor of the Westminster Kennel Club All Breed Dog Show. Since 1948, the Dog Show is the longest nationally televised live dog show.
2015
Purina Veterinary Diets joins with Purina Pro Plan
Purina Veterinary Diets was officially renamed to Pro Plan Veterinary Diets.
2015
Pro Plan Bright Mind
Using a blend of enhanced botanical oils and medium-chain triglycerides (MCTs), Purina Pro Plan Bright Mind is a special formula designed to improve older dogs' cognitive health and quality of life. This breakthrough is followed in 2017 with Pro Plan Prime Plus, another innovative formula that improves and extends the lives of cats.
2016
The pet food of champions
In 2016, 98 of the top 100 all-breed champion show dogs in the U.S. are fed Purina Pro Plan, setting a new record for the brand's performance. Purina Pro Plan continues to be fed by top breeders today.
2020
The first allergen-reducing cat food
Purina Pro Plan LiveClear is the first and only cat food that reduces the allergens in cat hair and dander allowing cats and owners to get closer than ever before.
Today
Innovation never ends
Today, Pro Plan continues looking for the next life-changing innovation to improve the health of dogs and cats around the world.
