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Helping 50 million children lead healthier lives by 2030

father cooking with his children

Nutrition is key to ensure a child’s healthy development. But as always, theory is one thing, practice is another. Encouraging kids to eat more veggies and fruits, ensuring their meals are as nutritious as possible and incorporating diversified protein sources – including plant-based options – can sometimes prove challenging for parents and caregivers.

Nestlé for Healthier Kids brings together all our efforts to support parents and caregivers on their journey to raise healthier kids. We are launching more nutritious foods and beverages worldwide to answer children’s nutritional needs, while providing nutrition education through school programs, as well as everyday tips and healthy recipes for parents. Our ambition is to help 50 million children lead healthier lives by 2030.

Getting children involved in the preparation of meals leads them to adopt healthier eating habits – in short, their diet quality is higher, with children more inclined to eat fruits and vegetables. That’s why we encourage and advocate ‘togetherness’ — when parents and kids come together in the kitchen.

Why are the best meals the ones that we prepare together?

Diet quality is higher in children who help prepare meals at home
[1,2,3*]
 
Children who help with meal preparation at home eat more fruits and vegetables
[4,5,6*]
 
Children involved in meal preparation increase preference for vegetables
[7,8,9*]
 
 

1. Overall diet quality was higher among Canadian fifth graders who helped prepare home meals at least once a week compared with those who never helped with meal preparation (Chu YL et al. J Nutr Educ Behav. 2014;46:304-8)

2. A cross-sectional study in Australia showed that boy (not girls) with the “healthful” dietary pattern were more involved in helping make meals than boys with an “energy-dense” eating pattern (Leech RM et al. Appetite. 2014;75:64-70)

3. Helping with cooking was positively associated with adhering to a healthy Mediterranean diet in 7th-9th graders in Portugal (Leal FM et al. Persp in Pub Health. 2011;131:283-7)

4. Canadian fifth graders who regularly helped prepare home meals ate 1.4 more servings of fruits and vegetables per day (combined) than children who never prepared meals (Chu YL et al. J Nutr Educ Behav. 2014;46:304-8)

5. Japanese children (10-11 years old) who helped with meal preparation were more likely to eat vegetables and fruits every day compared to those who did not participate in meal preparation (Nozue M et al. Nutr Res Pract. 2016; 10:359-63)

6. Involving young children (2-5y) in food preparation increased frequency of fruit and vegetable intakes (Shim JE et al. J Nutr Educ Behav. 2016;48:311-7)

7. Helping to cook meals regularly was associated with a 10% increase in preference for vegetables in 5th graders in Canada (Chu YL et al. Pub Health Nutr. 2013;16:108-12)

8. Increased involvement or extent of parental encouragement for children to help with food preparation was positively associated with preferences for vegetables in 3-7 year old children (Vollmer RL and Baietto J. Appetite. 2017;113:134-40)

9. Preschoolers were more willing to eat vegetables when the child helped prepare recipes with vegetables (Ugalde M et al. JMIR Serius Games. 2017;5:e20)

Find healthy and tasty recipes to cook with your kids

 

The two focus areas of the program:

   

1. Accelerating the transformation of our product portfolio

 

To ensure our brands support healthier lifestyles and meet today’s nutritional needs, we have already:

  • Removed over 40,000 tonnes of sugar and 6,200 tonnes of saturated fat since 2014;
  • Removed over 15,000 tonnes of salt since 2012;
  • Increased the number of micro-nutrient fortified food to 174 billion in 2017;
  • Ensured that 99.8% of our portfolio is free of trans-fatty acids (TFA).
 

We have also made forward-looking commitments by 2020:

  • Add 750 million portions (80g) of vegetables;
  • Add at least 300 million portions (16g) of fiber-rich grains, pulses, nuts & seeds to products;
  • Further reduce sugars by 5%;
  • Further reduce salt by 10%;
  • Complete our commitment made in 2014, to reduce saturated fats by 10% in all relevant products that do not meet WHO recommendations.
 

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Recent product launches including Gerber, NaturNes, Ninho...

In 2018, we launched over 1,300 nutritious food and drink products, adding to the 1,000 products that we had launched in 2017. In the same year, we provided over 184.7 billion servings of fortified foods and beverages in countries where people lack vital micronutrients such as iodine or iron.

Here are some examples:

 

Veggie food with Winiary

 

In Poland, Winiary launched a delicious and nutritious new product: a soup with wholegrains. This soup comes in three different flavors - mushroom soup with barley, pea soup with barley and “krupnik” with millet - these soups contain dried vegetables seasoned with an aromatic mix of herbs and spices, and are packed full of nutritious barley or millet.

 
NaturNes

Organic baby food with Gerber & NaturNes

 

Gerber and NaturNes provide a wide range of organic babyfood from vegetable and fruit purees, to cereals-based snacks and nutritious meals.

Going beyond organic standards, these products, available to European and North American consumers, aim to bring the best of nature to babies and toddlers.

 
Cerelac Organic Selection

Organic cereals for babies with Cerelac

 

Cerelac Organic Selection is a baby cereal made with 100% locally sourced organic wheat and milk. Launched in India in 2019, Cerelac will soon be offered across Asia and Africa.

 

Find local Nestlé for Healthier Kids websites