The Royal Health Awareness Society (RHAS) and Nestlé Middle East are teaming up with The Children’s Museum Jordan to launch the Tummyfish book and App in the Kingdom, aiming to encourage three to eight year-olds to choose water for healthy hydration.
The “virtual pet” – essentially a digital fish appearing to swim in a child’s belly which gets happier and vigorous with more water consumption, and sad and slow when sweetened drinks replace water – is an offering of the Nestlé for Healthier Kids program, with an ambition to help 50 million children lead healthier lives by 2030.
“We are happy to be part of Tummyfish's launch in Jordan and to be able to bring this unique interactive tool to Jordanian children, which we expect will encourage them to stay hydrated and will reflect positively on their overall health,” said Hanin Odeh, Director General, the Royal Health Awareness Society.
Talks and storybook readings are being held at The Children’s Museum Jordan, where Tummyfish is being launched in the country, and where an oversized Tummyfish book will remain to help inspire parents encourage their kids to choose water over unhealthy drinks.
Tummyfish will also promote healthy hydration in 15 schools across Jordan where the Ajyal Salima nutrition awareness program has been implemented since 2015 in collaboration between Nestlé Middle East and the RHAS, reaching more than 130,000 9-11 year olds in 130 schools so far.
“The Tummyfish initiative is based on scientifically-proven behavioral change principles, and powered by creativity to make it a fun social tool to help parents encourage their children to adopt healthy behaviors,” said Karine Antoniades, Nestlé Middle East Creating Shared Value and Public Affairs Manager. “More importantly, we believe that only through such collaborations and partnership, we can truly promote healthier diets and lifestyles for individuals and families.”
Note to the Editors:
About Nestlé for Healthier Kids and Tummyfish:
The Nestlé for Healthier Kids global initiative aims to help 50 million children lead healthier lives by 2030, through leading research in children nutrition, product innovation and the introduction of healthier foods, as well as education and innovative nutrition and lifestyle programs and services developed and implemented with partners around the globe.
The Tummyfish interactive App, available in both English and Arabic, rewards children by allowing them to unlock games after crossing various obstacles.
About the Royal Health Awareness Society:
RHAS was established under the direction of Her Majesty Queen Rania in 2005 to encourage and promote healthy practices in local communities. RHAS implements several developmental programs in response to local community needs, such as the National Accreditation for Healthy Schools, Think First, Shababna Youth For Health, Generations Protected initiative to prevent risky behaviors and drugs abuse amongst children and youth and the Healthy Community Clinic to address the needs of local communities, which are well-aligned with the national health agenda as well as with RHAS’ vision for establishing a healthy, safe Jordanian society.
About Nestlé Middle East
Nestlé Middle East’s heritage goes back 85 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East owns and operates 18 factories and provides direct employment to more than 13,000 employees who are all committed to Nestlé’s purpose of enhancing the quality of life and contributing to a healthier future. It also provides indirect employment to several thousand more.
About The Children’s Museum Jordan:
The Children's Museum Jordan is a non-profit educational institution launched by Her Majesty Queen Rania Al Abdullah in 2007. The Museum is located in the King Hussein Park on an area of 8,500 square meters. Its mission is to make learning enjoyable for all through its interactive exhibits and educational facilities, as well as its programs and events throughout the year.
For more information, please contact:
Lynn Al Khatib
Media Relations Manager, Nestlé Middle East