The Nestlé El Jadida factory, which manufactures beloved Nido and Nescafé products, has celebrated its 30th anniversary in Morocco in an event attended by the Kingdom’s Minister of Commerce and Industry Ryad Mezzour, El Jadida Province Governor Mohammed El Guerrouj, Swiss Ambassador to Morocco Guillaume Scheurer, and Nestlé Maroc General Business Manager Imane Zaoui.
"Today, we celebrate three decades of commitment and efforts made by Nestlé Morocco in terms of investment, innovation and job creation that have enabled the group to position itself as a major player in the dairy sector and the production of soluble coffee in Morocco. We are proud of this presence anchored in the Kingdom which attests to the attractiveness and competitiveness of Morocco, the great potential of the agri-food industry and the quality of our human resources.” said Ryad Mezzour.
He added: "Through its production of quality food products that meet the needs of the local market and export, Nestlé Morocco is in line with the priorities of the sector in terms of promoting local manufacturing and strengthening the integration along the value chain. This contributes more to the food security and industrial sovereignty of our country, in accordance with the High Royal Guidelines.”
“We are very proud to be locally producing international brands Nido and Nescafé from fresh milk and green coffee beans at our factory in El Jadida, which caters to our Moroccan consumers and exports 80% of its coffee production to Algeria, Tunisia, and Egypt, among other countries in the Middle East and North Africa,” said Imane Zaoui, Nestlé Maroc General Business Manager.
Nestlé has invested over MAD 630 million in Morocco over the past ten years, and currently employs more than 420 people in the Kingdom, including 187 at the El Jadida factory. It also offers indirect employment to around 7,500 people in the country.
Opened in 1992, El Jadida factory products include different Nescafé offerings as well as Nido fortified full cream milk powder and growing up milk, manufactured under the highest safety and quality standards as recognized with leading international certifications.
The factory is also certified for environmental management and has achieved zero waste to landfill. In 2021, it became home to the first solar plant in the port city of El Jadida, generating 1.7 GWh of electricity per year from a 7,000 m2 plot housing nearly 2,600 photovoltaic (PV) panels.
For more information, please contact:
Layal Dalal, Nestlé Media Relations Manager, Middle East and North Africa
Email: [email protected]
More on Nestlé in Morocco
Nestlé’s heritage in Morocco goes back to 1927, when the first import operations began in the Kingdom. The company today employs more than 428 people at its office food factory in the country, all working to bring to life its purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Nestlé has invested more than MAD 630 million in Morocco in the last 10 years, provides indirect employment to 7,500 more people, and works with more than 70 partner entities to distribute its products across 85,000 retail outlets, grocery shops, pharmacies, and the food service industry.
The Nestlé portfolio in Morocco encompasses innovative products in a wide range of categories, with key brands including Nespresso, Nescafé, Nesquik, Chocapic, Cheerios, Gold Corn Flakes, Fitness, NAN, Nido, Nativa, and PreNan.
Nestlé has also established collaborations with local governments, NGOs, authorities, and the private sector, with which it aims to Create Shared Value in areas including nutrition and general health, rural development, local sourcing, environmental sustainability, education, and youth career development.
About Nestlé in the Middle East and North Africa (MENA)
Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 25 Food & Beverage factories across the 19 countries of the MENA region; and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Nestlé MENA also provides indirect employment across the region to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé NIDO, Nestlé CERELAC, Nestlé NAN, S-26, PROGRESS, NESCAFÉ, NESPRESSO, Bonjorno Café, Coffee-mate, KitKat, MAGGI, Nestlé FITNESS, Nestlé Grain d’Or, Nestlé Pure Life, OPTIFAST, and PURINA Friskies are just some of the brands available in the Middle East and North Africa.
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