Nestlé Sells Grain d’Or Business & Partners with Kilani Groupe to Distribute its Brands in Tunisia
Nestlé today announced that it has reached an agreement to sell its popular cereal brand Grain d’Or, including its factory, to Kilani Group. As part of this agreement, Kilani will also directly import and distribute Nestlé products in the country.
Kilani Group is a leading manufacturer of pharmaceutical products and a distributor of health, beauty, well-being, and hygiene products in Tunisia.
“Nestlé is fully committed to developing its food and beverages products in Tunisia,” said Remy Ejel, Chairman & CEO Nestlé Middle East and North Africa. “We are confident that our partnership with Kilani Group is the best route forward for the sustainable growth of our brands in the country, including Grain d’Or, Nescafé and KitKat which have been loved for decades.”
“We are thrilled to be entering the food and beverages sector through a partnership with, Nestlé, the world’s leading company in the field, as we work to serve our customers and consumers in the best possible way,” said Sara Masmoudi, Kilani Group, CEO.
Ownership of the international brands remains with Nestlé, who continues to provide a wide range of products in the country. Nestlé employees will maintain their employment and conditions under the new ownership of Kilani Group, which is well positioned in different sectors including industry, wholesale, direct distribution, retail, and services.
Kilani Group has been operating in Tunisia since 1986, and currently employs 1800 people in Tunisia and abroad. It is a leading manufacturer of pharmaceutical products; and a distributor of a vast range of globally renowned FMCG and healthcare brands.
The deal is expected to close following the completion of customary closing conditions.
About Nestlé Middle East and North Africa (MENA)
Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 25 Food & Beverage factories across the 19 countries of the MENA Region, and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of Enhancing Quality of Life and Contributing to a Healthier Future. Nestlé MENA also provides indirect employment across the region to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé NIDO, Nestlé CERELAC, Nestlé NAN, S-26, PROGRESS, NESCAFÉ, NESPRESSO, Bonjorno Café, Coffee-mate, KitKat, MAGGI, Nestlé FITNESS, Nestlé Grain d’Or, Nestlé Pure Life, OPTIFAST, and PURINA Friskies are just some of the brands available in the Middle East and North Africa.
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