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Nestlé Egypt launched its initiative, DORNA which aims to boost the recycling of plastic packaging material in attempt to preserve the environment

Nestlé Egypt launched DORNA initiative
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Oct 14, 2020

In line with Nestlé Global’s commitment to preserve the environment for future generations and enhancing livelihoods of the informal sector, Nestlé Egypt launched its initiative, “Nestlé Egypt’s initiative to collect and recycle plastic packaging waste”. Through this initiative, the leading nutrition company is working to enhance the recycling ecosystem in Egypt. It has been established through a collaboration between the Egyptian Ministry of Environment, CID Consulting and PayMob and aims to incentive waste collectors in the informal sector to boost their collection capacity ensuring larger quantities reach PET processors.

During the launch press conference, H.E.Yasmine Fouad Minister of Environment stated, “The waste management ecosystem relies on three main pillars: The infrastructure which consists of factories and landfills, the operations of this infrastructure and last, the private corporate support and CSR support induced within this infrastructure.” She reiterated, “The private sector plays a crucial role in supporting the government to enhance this organization. Nestlé Egypt's initiative is the first project in the Middle East to gather and recycle plastic packaging materials as an example of extended product liability.”

From her side, Founder and Former Minister of Urban Renewal and Informal Settlements, Dr. Laila Iskandar stated, “Nestlé adopted an entire organization that goes in line with the new governmental law of utilizing plastic waste. Through the company’s dedication to the environment, more plastics used in packaging material will be recollected and recycled. The Reverse Credit System is a collaboration between the private and public sector to ensure the cleanliness of the city and commitment to the state policy in the field of residential collection of municipal waste.” She continued, “The success of this initiative encouraged several companies to reconsider their recycling, wrapping and packing activities.”

Moataz El Hout, CEO of Nestlé Egypt stated, “At Nestlé our purpose is to unlock the power of food to enhance quality of life for everyone, today and for generations to come.”

He added, “Nestlé identified a list of 20 countries that contribute to more than 50% of the world’s plastics consumption and Egypt is one of them. We are currently working in these countries to boost recycling and improve its ecosystem with Cairo being the first city. This initiative will incentivize traditional waste collectors given that they are the most essential pillar of the value chain.”

Special Envoy on Financing 2030 Agenda for Sustainable Development, Dr. Mahmoud Mohieldin added, “The environmental aspect is one of the objectives of Sustainable Development and must not be overlooked. In fact, the Reverse Credit system is one of the objectives of Sustainable Development.” He continued, “Egypt’s Vision 2030 requires hard work and dedication, and the existing environmental challenges requires collective efforts from both the governmental and the private sector.”

Through the partnership between Nestlé and CID, the Reverse Credit System has been established to facilitate the process of registering and documenting all quantities among waste collectors, intermediate sorters and PET processors in Manshyiet Nasser. This will enable each to collect their monetary incentive upon meeting their monthly targets.

The Reverse Credit System does not only have positive impact the environment, rather, it has a positive economic impact on the informal sector through financial inclusion, women empowerment and digital transformation. The financial incentives received by participants enabled families to allocate larger amounts to nutrition, education and health.

With digital illiteracy imposing a constraint on the applicability of the system, Nestlé Egypt trained all participants on how receive their incentives through e-wallets then acquiring cash from different branches of telecom operators. Moreover, a team of youth from Manyshiet Nasser has been recruited to closely monitor daily transactions ensuring the sustainability of the system.

Nestlé Egypt partnered with PayMob to design and execute the digital platform for registration and documentation of all quantities through SMS from their mobile phones and acquiring the amounts in the e-wallets.

About Nestlé Egypt

"For 150 years, Nestlé has been nourishing Egyptian homes and sustaining healthy foundations for “Good food, Good life” with its wide portfolio of brands including Nescafé, Nestlé Pure Life, Nido, Nesquik, Maggi, Kit Kat, Cerelac and many others. At Nestlé our purpose is enhancing quality of life and contributing to a healthier future for individuals & families, for communities and for the planet. Over its long history in Egypt, Nestlé has grown to over 3000 employees and providing more than 1500 indirect employment in 3 factories dedicated to serving Egyptian families with tastier and healthier products. Creating Shared Value is one of Nestlé’s main strategic drivers and therefore, it established several partnerships with local & international entities and the government including Ministries of Education and Social Solidarity."