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Purina offers prizes to startups for impactful innovations in pet care

Purina & Unleashed offer up to CHF 50,000 to startups with impactful innovations in pet care
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Global pet food leader PURINA is offering up to CHF 50,000 through a competition competition open for startups in Europe, the Middle East, and North Africa, being implemented in collaboration with Unleashed: a unique acceleration program that helps grow disruptive pet care startups that integrate science and technology to offer innovative products or services to meet the needs of dogs and cats, and their owners. Applications for the first call will close on March 31st.

Eligible startups will also be supported by a Nestlé Purina multi-disciplinary team to help them validate their concepts within six months; and get access to a wide range of competencies, including training, learning, and networking opportunities.

"Unleashed contributes to building an ecosystem in pet care where experts and innovators come together to help promote pet health and wellbeing, creating better lives for pets and the people who love them," said Sergej Pracevic, Business Executive Officer, Nestlé Purina in the MENA region.

Unleashed already leverages Nestlé Purina's Research and Development expertise and its commercial reach to foster the growth of selected startups. Since July 2020, the program has been giving startups access to pet health and nutrition expertise, proof of concept funding, as well as established commercial networks.

Unleashed sprung from the Nestlé R&D Accelerator in Lausanne, Switzerland, which was established to help rapidly translate innovative ideas and concepts into new products and services across business categories, by providing scientists, students and startups with access to Nestlé R&D expertise and infrastructure.

For more information, please contact:

Layal Dalal, Nestlé Media Relations Manager, Middle East and North Africa
Email: [email protected]

About Nestlé Purina PetCare

Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness. For more information, visit the Purina Middle East and North Africa website:

About Nestlé Middle East and North Africa (MENA)

Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 25 Food & Beverage factories across the 19 countries of the MENA region, and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of unlocking the power of food to enhance the quality of life for everyone, today and for generations to come. Nestlé MENA also provides indirect employment across the region to several thousand more.

The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé NIDO, Nestlé CERELAC, Nestlé NAN, S-26, PROGRESS, NESCAFÉ, NESPRESSO, Bonjorno Café, Coffee-mate, KitKat, MAGGI, Nestlé FITNESS, Nestlé Grain d’Or, Nestlé Pure Life, OPTIFAST, and PURINA Friskies are just some of the brands available in the Middle East and North Africa.

To know more, you can visit: