NESCAFÉ® Dolce Gusto®, one of Nestlé Middle East’s leading brands, launched its state-of-the art Esperta machine in the Kingdom of Saudi Arabia with a unique event running until 23th of November at the Red Sea mall in Jeddah. The new machine allows consumers to fully customize their coffee and enjoy world-class brews in the convenience of their home.
“Saudi Arabia represents a robust market to Nestlé Middle East and we are committed to offering our Saudi consumers not only excellent quality coffee and elegantly designed products but also innovations that firmly put their needs at first.” said Hossam Abdelrahim, General Manager, Nestlé Saudi Arabia.
“We are proud to be one of the few markets globally to offer our most advanced NESCAFÉ® Dolce Gusto® machine - ESPERTATM yet to our Saudi consumers”, added Abdelrahim.
Combining a sophisticated design with two unique expert brewing modes, the machine can be connected via Bluetooth to the NESCAFÉ® Dolce Gusto® App enabling consumers to personalize the temperature and size of their coffee. It can also save their preferences for the next times and even schedule preparations in advance.
The new Esperta operates with two brewing modes: Espresso Boost and Delicate Brew. With the Espresso Boost barista preparation mode, consumers can enjoy more intense Espressos just at a touch of a button, while with the Delicate Brew expert preparation mode, they can taste a more balanced and aromatic Grandes or Lungos.
Consumers can also enjoy the two newly launched single origins capsules made from 100% organic Arabica beans; Colombia & Peru will be available for purchase for a limited period only.
Aligned to Nestle Middle East’s commitment to sustainability and energy consumption, the machine also includes an Eco mode feature, which automatically switches off the machine after 5 minutes of inactivity. With Esperta’s up to 15 bar high-pressure system, customers can also pick from over 20 high quality creations capsules and enjoy a professional coffee with a thick, velvety crema.
The new Esperta machine is now available across major retail stores in the Kingdom.
About NESCAFÉ® Dolce Gusto®
NESCAFÉ® Dolce Gusto® is an award winning single-serve coffee machine replicating coffee-shop quality to make the perfect cup of coffee every time. NESCAFÉ® Dolce Gusto® machines and capsules blend technology with artistic design, balancing both flavour and pressure to produce world-class brews. From creamy layered lattes to bold black espressos made from 100% Arabica beans, the airtight capsule delivers the best cup of coffee at the comfort of consumers’ homes. NESCAFÉ® Dolce Gusto is a registered trademark of Société des Produits Nestlé S.A and was introduced in the Middle East in 2012.
For more information on NESCAFÉ® Dolce Gusto, please visit our website www.dolcegusto-me.com/sa/
About Nestlé Middle East
Nestlé Middle East’s heritage goes back over 80 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East owns and operates 18 factories and provides direct employment to more than 13,000 employees who are all committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. It also provides indirect employment to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee creamers, breakfast cereals, culinary products, health science, skin health, and Pet Care, among others. Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, Kit Kat, Coffeemate, Nestlé Cerelac, Nestlé Fitness, Nestlé Pure Life, Nespresso, Optifast and Cetaphil are just some of the brands available in the Middle East.
For more on Nestlé Middle East activities, you can visit the following social media pages:
Nestlé in Society report: www.nestle-me.com/en/csv
For more information, please contact:
Media Relations Manager
Nestlé Middle East
Email: [email protected]