NESCAFÉ® Dolce Gusto® and De’Longhi have launched the new Infinissima coffee machine in Saudi Arabia, Kuwait, United Arab Emirates, Oman, Bahrain, Jordan and Qatar. The sleek award-winning machine is an eye-catcher with its distinctive and captivating design and provides coffee lovers with world-class brews in the comfort of their homes.
Created in partnership with De’Longhi – the leading Italian small appliance manufacturer – the sleek, sophisticated and slim design of the machine, inspired by the eternity symbol, adds a touch of style to any modern kitchen and blends in harmoniously with contemporary living environments.
Commenting on the launch, Raef Labaky, Nestlé Business Executive Officer, Coffee & Beverages for the Middle East and North Africa, said: “Following our successful launch of the Esperta™ and Genio S Plus, we are pleased to be expanding our range of coffee machines with the launch of the new NESCAFÉ® Dolce Gusto® Infinissima. The extended features of our new sophisticated machine solidify our promise to innovate and create enhanced coffee experiences, ensuring our coffee enthusiasts can create the perfect cup for their coffee shop at home.”
“De’Longhi and NESCAFÉ® Dolce Gusto® began the partnership this year to boost the sales of coffee making machines in the Middle East and North Africa,” said Marco Dellernia , De’Longhi Managing Director in the Middle East, India, & Africa. “De’Longhi Group’s strong network of distributors and trade partners across the region will support the expansion, distribution, and marketing of Dolce Gusto® coffee machines, which will be further enhanced with the launch of the new Infinissima range.”
Curved LED Touch Display:
The new NESCAFÉ® Dolce Gusto® machine possesses a brand-new curved intuitive touch screen technology and is an automatic model, which is easy to use so consumers can prepare drinks exactly as per their preference.
Customizable Cup Sizes Function:
With NESCAFÉ® Dolce Gusto® Infinissima, consumers have the freedom to choose the size they want. With the XL option available, you can take more with you when you’re on the go. So, from short espressos to extra-large Americanos, you can enjoy all your favorite coffee creations right from the comfort of your home.
From cold to hot, consumers can customize the temperature right to their personal preference and coffee occasion thanks to different temperature settings easily accessible at the touch of a button. Whether you opt to enjoy a cup as me-time, or invite friends with different coffee preferences, you can be sure your new machine is able to brew the coffee at the right temperature.
The descaling alert function signals the user on the mineral buildup in the machine giving them regular cleaning reminders.
The machine also features a fully integrated 1.2L water reservoir allowing for large quantities of water to be stored at a time and has a maximum pump pressure of 15 bars, allowing consumers to enjoy a professional coffee with a thick, velvety crema at home. It also features an eco-mode option to maximise energy conservation and a curved LED touch display. The Infinissima comes in two colours - charcoal black and white.
The new Infinissima machine is available in stores and online across the region. For more information, please visit https://www.dolcegusto-me.com/
For more information, please contact:
Layal Dalal, Nestlé Media Relations Manager, Middle East and North Africa
Email: [email protected]
Massimo Renesto, Senior Marketing Manager, De'Longhi Kenwood MEIA FZE
Email: [email protected]
About NESCAFÉ® Dolce Gusto®
NESCAFÉ® Dolce Gusto® is an award-winning single-serve coffee machine replicating coffee-shop quality to make the perfect cup of coffee every time. NESCAFÉ® Dolce Gusto® machines and capsules blend technology with artistic design, balancing both flavour and pressure to produce world-class brews. From creamy layered lattes to bold black espressos made from 100% Arabica beans, the airtight capsule delivers the best cup of coffee at the comfort of consumers’ homes.
NESCAFÉ® Dolce Gusto is a registered trademark of Société des Produits Nestlé S.A and was introduced in the Middle East in 2012.
For more information on NESCAFÉ® Dolce Gusto, please visit our website www.dolcegusto-me.com/ae/.
About Nestlé in the Middle East and North Africa (MENA)
Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 25 Food & Beverage factories across the 19 countries of the MENA region; and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of Enhancing Quality of Life and Contributing to a Healthier Future. Nestlé MENA also provides indirect employment across the region to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé Nido, Nestlé Cerelac, Nestlé NAN, S-26, Progress, Nescafé, Nespresso, Bonjorno Café, Coffee-mate, KitKat, Maggi, Nestlé Fitness, Nestlé Pure Life, Optifast, and Purina Friskies are just some of the brands available in the Middle East and North Africa.
To know more, you can visit the following pages: