Nestlé has contributed over three million food and beverage servings to relief efforts run by different entities in Saudi Arabia, including local authorities, food banks, and hospitals, impacting 23,000 families and 14,000 healthcare professionals. The contributions included dairy, cereals, culinary, coffee, and confectionary products. The company also offered eleven tons of pet food to animal shelters in Riyadh and Jeddah.
Saudi Arabia welcomed Nestlé as the first corporation to establish direct sales and distribution operations in the Kingdom in 2011, following more than 55 years of successful presence in the country where the company has invested over $140 million over the past five years. Nestlé currently has twelve offices and operates seven water factories across the Kingdom and employs nearly 5,600 people.
“Though the pandemic posed many challenges on everyone around the world, we were able to overcome hurdles encountered in the supply of our food and beverage products, thanks to the tireless dedication of our teams in Saudi Arabia and the support of authorities in the Kingdom,” said Hossam Abdulrahim, Nestlé’s General Business Manager in Saudi Arabia.
“Our priorities continue to focus on three main objectives: 1. safeguarding the safety and wellbeing of our employees, our collaborators, business partners and the communities we are a part of; 2. ensuring continued production and delivery of food and beverage products to help meet the nutritional needs of individuals and families; and 3. stepping up relief efforts to local communities and healthcare professionals.”
The local efforts are part of Nestlé mobilizations in the Middle East and North Africa supporting more than 30 entities in 17 countries.
In addition, the company’s various divisions are contributing in their different expertise. Nestlé Professional for example continues to offer pragmatic support to its business partners in the hospitality industry, as they reopen to welcome back their customers. This is being done through its "Always open for You" initiative which benefited foodservice outlets in Saudi Arabia with offerings including payment term extensions, coffee machine rental fees suspensions, and provision of free products, trainings, marketing and other services.
Nestlé in Saudi Arabia
Saudi Arabia welcomed Nestlé as the first corporation to establish direct sales and distribution operations in the Kingdom in 2011, following more than 55 years of successful presence in the country where the company has invested over $140 million over the past five years. Saudi Arabia is the leading market for Nestlé in the Middle East and North Africa, a region which encompasses 25 company factories in 19 countries.
Nestlé currently has twelve offices and operates seven water factories across the Kingdom, employing nearly 5,600 people, and providing indirect employment to more than 1,000. The company works with more than 1,200 suppliers in Saudi Arabia and over 23,000 retail outlets, including hypermarkets & supermarkets, wholesale, groceries, pharmacies, and foodservices.
Nestlé also established several collaborations with local governments, NGOs, authorities, and the private sector, with which it aims to Create Shared Value in areas including nutrition education, water stewardship, youth career development, and recycling.
Loved brands, vast range, and tailored offerings
The Nestlé portfolio in Saudi Arabia currently consists of a wide range of beloved and trusted brands in various categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. These include Nestlé NIDO, Nestlé CERELAC, Nestlé NAN, S-26, PROGRESS, NESCAFÉ, NESPRESSO, Coffee-mate, KitKat, MAGGI, Nestlé FITNESS, Nestlé Pure Life, OPTIFAST, and PURINA Friskies.
Nestlé Waters’ local brand Al Manhal and international brand Nestlé Pure Life are leaders in their categories in the Kingdom, serving more than 260,000 homes and offices directly.
To know more, you can visit:
Website: www.nestle-mena.com
Facebook: https://www.facebook.com/NestleMiddleeastNorthafrica
Twitter: https://twitter.com/nestleme
YouTube: https://www.youtube.com/c/NestléMENA
Layal Dalal
Media Relations Manager
Nestlé Middle East and North Africa
Email: [email protected]