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NIDO® gives mothers in the Middle East a chance to win scholarships

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Dubai, September 2014:Nestlé NIDO® is giving mothers across the Middle East the opportunity to secure a school scholarshipby simply sharing the words of love and advice they gave to their child on their first day of school which will be remembered on their graduation day.

Messages can be shared on NIDO Arabia’s website and 10 winners will take home a Nestlé NIDO® scholarship worth $10,000. The message will also be sent to the child on the day he graduates.

Commenting on the campaign, Nehmatallah Younes, Nestlé NIDO® Senior Brand Manager said: “A mother’s love is so unique and selfless and Nestlé NIDO® cherishes this love. So many emotions fill a mother’s heart when her child begins his first day of school. She is confident that the years ahead will be full of promises, potential and possibilities and this back to school, Nestlé NIDO® will be with her to support her in nurturing her child’s future.” For generations in the Middle East, Nestlé NIDO® has honored the love of mothers, treasured its worth and built its values on it. Nestlé NIDO® is more than just a glass of nutritionally superior milk; it is the very essence and expression of a mother’s love.

On 21 March 2014, Mother’s Day in the Middle East, Nestlé NIDO® brought together children from across the region to share their expressions of love for their mothers. Thousands of children across the region contributed to the achievement of a GUINNESS WORLD RECORDS title of the world’s largest greeting card that was designed using their paintings and expressions of love.

About Nestlé ME

Nestlé Middle East heritage in the Middle East goes back 80 years to 1934 when the first import operation was set up in Lebanon. Today, many years later, Nestlé Middle East owns and operates 17 factories in the region and provides direct employment to approximately 7,000 people and indirect employment to several thousand more.

Nestlé portfolio in the region currently exceeds 60 innovative products in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee, creamers, breakfast cereals, culinary products, among others. NESTLÉ NIDO®, NAN®, MAGGI®, NESCAFÉ®, KIT KAT®, COFFEEMATE®, CERELAC®, NESTLÉ PURE LIFE ® AND NESTLÉ FITNESS® are just some of the brands available in the Middle East.

For more information, please contact: Lynn Al Khatib Nestlé Middle East Email: [email protected]

Feda Kassem ASDA’A Burson-Marsteller, Dubai Tel: +971 4507 600 Email: [email protected]