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NESCAFÉ® Dolce Gusto® launches its new ultra-compact Genio S Plus machine in the Region

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Sep 01, 2020

Genio S Plus machine

NESCAFÉ® Dolce Gusto® has officially launched its new automatic ultra-compact Genio S Plus coffee machine in Saudi Arabia, United Arab Emirates, Kuwait, Jordan, Bahrain and Oman. In addition to creating professional quality coffees at home, consumers can now customize their drink with the intuitive LED control ring, by selecting the level of intensity and opt for the espresso boost feature for a more intense cup of coffee.

“Genio S Plus is crafted for consumers who are looking for a powerful and stylish yet affordable coffee shop at home machine which combines the best in class innovative technologies.” said Raef Labaky, Nestlé Business Executive Manager, Coffee & Beverages for the Middle East and North Africa.

Adjustable Intensity:

Customize your drink by adjusting the level of intensity so you can adapt your coffee to your taste and enjoy intense espressos with velvety cream on top thanks to its espresso boost brewing mode.

Temperature Selection:

From warm to very hot, you can customize the temperature right to your personal preference and coffee occasion thanks to three different temperature settings easily accessible at the touch of a button. Whether you are in a rush and up for a warm coffee or you invite friends with different coffee preferences, you can be sure your new machine is able to brew the coffee at the right temperature.

Extra Large Cup Function:

With NESCAFÉ® Dolce Gusto® Genio S Plus, consumers have the freedom to go big. With the XL option available, you can take more with you when you’re on the go.

Highquality coffee varieties:

NESCAFÉ® Dolce Gusto® Genio S Plus offers nearly 20 premium coffee creations, whether you like your coffee short or long, black or white. Enjoy a choice of bold Espresso, intense Espresso, aromatic Lungo and full-bodied Grande, to frothy Cappuccino and smooth Latte Macchiato, or even hot chocolate beverages.

Automatic technologies:
Just slide in your chosen NESCAFÉ® Dolce Gusto® capsule, customize your beverage by turning the control ring and press play, your coffee machine will automatically stop at the right moment to get you the perfect beverage.

The new Genio S Plus is also made out of 20% recycled plastic. The machine is available across major retail stores at a suggested retail price of 449 AED. For more information please visit www.dolcegusto-me.com.

For more information, please contact:

Layal Dalal
Media Relations Manager
Nestlé Middle East and North Africa
Email: [email protected]

About NESCAFÉ® Dolce Gusto®

NESCAFÉ® Dolce Gusto® is an award winning single-serve coffee machine replicating coffee-shop quality to make the perfect cup of coffee every time. NESCAFÉ® Dolce Gusto® machines and capsules blend technology with artistic design, balancing both flavour and pressure to produce world-class brews. From creamy layered lattes to bold black espressos made from 100% Arabica beans, the airtight capsule delivers the best cup of coffee at the comfort of consumers’ homes.

NESCAFÉ® Dolce Gusto is a registered trademark of Société des Produits Nestlé S.A and was introduced in the Middle East in 2012.

For more information on NESCAFÉ® Dolce Gusto, please visit our website www.dolcegusto-me.com/ae/

About Nestlé Middle East and North Africa (MENA)

Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 25 Food & Beverage factories across the 19 countries of the MENA Region, and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of Enhancing Quality of Life and Contributing to a Healthier Future. Nestlé MENA also provides indirect employment across the region to several thousand more.

The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé NIDO, Nestlé CERELAC, Nestlé NAN, S-26, PROGRESS, NESCAFÉ, NESPRESSO, Bonjorno Café, Coffee-mate, KitKat, MAGGI, Nestlé FITNESS, Nestlé Grain d’Or, Nestlé Pure Life, OPTIFAST, and PURINA Friskies are just some of the brands available in the Middle East and North Africa.

To know more, you can visit: 

Website: www.nestle-mena.com
Facebook: https://www.facebook.com/NestleMiddleeastNorthafrica
Twitter: https://twitter.com/nestleme
YouTube: https://www.youtube.com/c/NestléMENA

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