For most people, coffee is a simple daily ritual. But it's a pleasure we mustn't take for granted. To work toward a sustainable coffee, we look at the entire value chain, from source to the shelf.
Over a decade ago, we launched a global coffee sustainability initiative called the Nescafé Plan. As part of the plan, we work towards reducing the environmental impact of coffee, from the farming to our factories.
We're working closely with coffee farmers across the globe, in places like Brazil, Colombia, Côte d'Ivoire, Kenya, Mexico, the Philippines, and Vietnam. We also help rejuvenate coffee crops by distributing superior coffee plantlets to farmers. Since 2010, we’re proud to have distributed 235 million high-yielding and disease-resistant coffee plantlets to farmers. This contribution has aided the restoration of almost 120,000 hectares of coffee farms worldwide, supporting the increase in soil health and resilience.
Diversifying crops is also a big part of our approach. To help increase productivity, resiliency, and quality, we developed and released 15 new arabica and Robusta coffee varieties in Mexico, Colombia, Ecuador, Philippines, and Thailand.
Nestlé has made the commitment to have 100% of its coffee responsibly sourced by 2025. This means that the coffee can be traced back to an identified farmer group and verified or certified by independent organizations. At the end of 2020, Nescafé was already sourcing 75% of its coffee responsibly and it will continue to step up its work towards 100%.
From the plants to our cup, we put a lot of love into our coffee. We aim to reduce carbon emissions where we source coffee and throughout our operations. We are also addressing our coffee's packaging materials and taking many steps to help reach Nestlé's commitment to making its packaging recyclable or reusable by 2025.
It's so much more than a cup of coffee to us. It’s about helping build resilient and regenerative coffee agriculture systems. It's about supporting the protection and restoration of forests. It's driving sustainable livelihoods for farmers. It's respecting human rights. From farmers, to cooperatives, to traders – by working together with nature we can reach our goals.