Looking out for the next generation is something we're passionate about. Which is why we help millions of parents provide a healthier diet for their children through a wide-range of programs such as our Nestlé for Healthier Kids global initiative.
As part of this program and based on the understanding that many children fall short in meeting fruit and vegetable recommendations, we've joined forces with retailers and launched 'Adopt a Fruit, Adopt a Vegetable'. Together we offer parents fruits and vegetables with their purchase of Nestlé products. We’re also ensuring that we promote our most nutritious foods and beverages. For instance, products containing whole grain, less sugar and salt, as well as organic and plant-based products. Since our launch in the Middle East, we rolled out our ‘Adopt a Fruit, Adopt a Vegetable' initiative across 16 other countries.
Our Nestlé for Healthier Kids initiative goes far beyond the supermarket. Our objective is to raise awareness on the importance of food education for children. We help parents through school educational materials for their children, and inform caregivers through public communication campaigns. In 2020, we’ve reached over 350 million parents with our global online campaign, #cooktogether, through which we encouraged the involvement of children in the preparation of delicious, nutritious meals and snacks.
We have many programs designed to help parents and families enjoy healthier diets.
In recent years, we've launched thousands of products for kids and families that meet external nutrition yardsticks. We've not only provided billions of micronutrient servings via our affordable and nutritious products, but we’re helping to enable families through several initiatives across the globe:
- We educate parents on healthy eating through our Maggi cooking caravans.
- NIDO education programs support caregivers with parenting advice and provide nutrition tips.
- My MenuIQ is our unique online nutritional scoring tool that evaluates and measures the nutritional balance of diverse recipes, to help families cook healthier and tastier dishes at home. In addition, it encourages them to choose food and meal combinations that support a healthier, more balanced diet.
Good nutrition in children is something we feel strongly about. Which is why we have an ongoing ambition to help 50 million children lead healthier lives by 2030.