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UAE’s Bookmypet Winner of Purina PetCare Unleashed Accelerator Lab

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Bookmypet– a UAE-based digital platform that connects pet owners to local service providers – is one of seven winners of Nestlé Purina PetCare Unleashed 2023 Accelerator Lab and will participate in the fourth cohort of its acclaimed accelerator programme. Bookmypet and the other winners will receive a CHF 50,000 to upscale their businesses, in addition to 20 weeks of mentorship and supervision by Purina Unleashed Champions and industry experts.

The 2023 Unleashed cohort represents a range of innovative pet-tech and pet-care start-ups from across Europe, Middle East, Australia, and Japan.

Rayan Kesrouani, Business Executive Officer, Nestlé Purina PetCare Middle East and North Africa, said: “We are proud of the innovative start-ups in this year’s UNLEASHED accelerator programme, and looking forward to support them in their journey to further enrich life for pets and their owners.”

Since its inception, the Purina’s Unleashed program has accelerated 18 impactful start-ups that are actively engaged in creating and implementing innovative solutions, products and services for pets and the people who love them. Drawing on over 125 years of Purina history and powerful R&D capabilities, the 2023 program was designed to build on this success by bringing new and cutting-edge products and services to the forefront of the pet care industry.

Previous winners from the Middle East and North Africa region include PawPots from Lebanon and Vetwork from Egypt.

To find out more about the 2023 winners, visit:

About Bookmypet

Bookmypet connects pet parents to local service providers through a platform where they can discover, compare, and book services for their furry friends from a wide network of verified providers and pay directly through their mobile devices.

For more information, please contact:

Layal Dalal, Nestlé Communications Manager, Middle East, and North Africa Email: [email protected]

About Nestlé Purina PetCare

Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness. For more information, visit the Purina Middle East and North Africa website:

About Purina Accelerator Lab

The Purina Accelerator Lab helps to grow the pet-care start-up ecosystem that will bring disruptive new technologies to make pet ownership an enjoyable and seamless journey. The Lab offers resources to start-ups that are integrating technology into pet-care products and services in innovative ways. These resources include the Unleashed Accelerator Programme, the Unleashed Pet Tech Newsletter and community events, including Unleashed Pet Tech Meetups to facilitate networking between investors and startups. Leveraging Purina’s combination of the scientific experts from Purina’s research and development powerhouse, as well as Purina’s immense geographical commercial footprint they aim to make a difference to pets and the people who own them. Being R&D powered, they are able to offer its deep pet, nutrition and category understanding, experience and capabilities for the development of the selected start-ups.

About Nestlé Middle East and North Africa (MENA)

Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 24 Food & Beverage factories across the 19 countries of the MENA region; and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of Enhancing Quality of Life and Contributing to a Healthier Future. Nestlé MENA also provides indirect employment across the region to several thousand more.

The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé Nido, Nestlé Cerelac, Nestlé NAN, S-26, Progress, Nescafé, Nespresso, Bonjorno Café, Coffee-mate, KitKat, Maggi, Nestlé Fitness, Nestlé Pure Life, Optifast, and Purina Friskies are just some of the brands available in the Middle East and North Africa.

To know more, you can visit the following pages: