Vetwork – a Cairo-based pet care at home veterinary platform operating in Egypt, Saudi Arabia and the United Arab Emirates – is one of six winners of Purina’s UNLEASHED 2022 Accelerator Lab Program. Vetwork shone among 150 applicants from 28 countries for a prize of over CHF 50,000 to upscale its business. It will also receive mentorship and supervision from Purina’s Accelerator team.
The start-up was recognised for driving some of the most innovative ideas in pet care along with five other applicants from around Europe, the Middle East, and North Africa: Finland’s eniferBio; Spain’s MOA Foodtech; Portugal’s knok; Spain’s Kibus; and Austria’s Feragen.
“For us at Vetwork, winning UNLEASHED is a validation and a reassurance that we’re on the right track to changing how pet care is practised in the region,” said Vetwork founder and Chief Executive Offiver Fady Azzouny. “We hope to build along with other players in the market a holistic 360 solution to all pets and pet parents needs in the Middle East and North Africa!”
“After a global pandemic, the number of pet owners and animal lovers worldwide is greater than ever, and the industry is responding by accelerating its innovation, offering greener, smarter and better solutions than ever before,” said Sergej Pracević, Business Executive Officer, Nestlé Purina in the Middle East and North Africa. “We are hugely proud of these exemplary winners and are confident that the UNLEASHED accelerator will be facilitating their work as we look forward to seeing the impact they have on pets in the region and beyond.”
The UNLEASHED program works to select the most impactful start-ups from across Europe, the Middle East, and North Africa which are actively engaged in creating and implementing innovative solutions, products and services for pets and the people who love them.
Vetwork is MENA’s PetCare at home veterinary platform, connecting pet owners with providers of pet healthcare, vaccination, and other accredited service providers such as groomers and dog walkers, making ownership as easy and convenient as possible. Vetwork hopes to benefit from Purina’s understanding of the petcare market to help it further analyse customer data and provide better experiences through its app and services.
For more information, please contact:
Layal Dalal, Nestlé Media Relations Manager, Middle East and North Africa
Email: [email protected]
About Nestlé Purina PetCare
Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness. For more information, visit the Purina Middle East and North Africa website: purina-arabia.com
About Purina Accelerator Lab
The Purina Accelerator Lab leverages the combination of the science and rigour of Purina’s research and development powerhouse and our commercial capabilities to help the growth of selected start-ups that are integrating technology into petcare products and services in innovative ways. Our aim is to provide advanced nutrition, health and wellness services as well as new digital solutions to pets and their parents. UNLEASHED supports the innovative petcare start-ups that provide impactful technology, and offer capabilities, products and services, which make a difference to pets and their owners. This accelerator is R&D powered, and Purina aims to offer resources and its deep pet, nutrition and category understanding, experience and capabilities for the development of the selected start-ups.
About Nestlé in the Middle East and North Africa (MENA)
Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 25 Food & Beverage factories across the 19 countries of the MENA region; and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of Enhancing Quality of Life and Contributing to a Healthier Future. Nestlé MENA also provides indirect employment across the region to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé Nido, Nestlé Cerelac, Nestlé NAN, S-26, Progress, Nescafé, Nespresso, Bonjorno Café, Coffee-mate, KitKat, Maggi, Nestlé Fitness, Nestlé Pure Life, Optifast, and Purina Friskies are just some of the brands available in the Middle East and North Africa.
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