As part of the initiative, a collaboration was established with Ahl Masr Foundation to distribute Nestlé products among the medical teams of isolation hospitals in Cairo and Giza showing appreciation.
Nahla Kamal: "Together we are up to it" initiative is a part of Nestlé’s corporate responsibility in light of the current situation.
Al-Sewedy: The necessity of uniting efforts and endeavors to serve and assist the White Army against Coronavirus.
Nestlé Egypt, in cooperation with Ahl Masr Foundation, launched the first activity of its initiative “Together we are up to it” through distributing Nestlé products to the medical teams of isolation hospitals who are on the front line of fighting Covid-19. The first activation was under the name “Nestlé Egypt and Ahl Masr Foundation Together are up to it” and aimed to show appreciation and gratitude for the medical teams that are risking their health and safety and spending consecutive days and weeks away from their families to ensure the wellbeing of Covid-19 patients.
The initiative will cover health isolation hospitals in Cairo and Giza. It will take place daily throughout Ramadan in the following hospitals: Bab Al Sharia, Al Zahraa, Ahmed Maher, Al Matareya, Al Sahel, Al Galaa, and the isolation hospital affiliated with Ahl Masr Foundation.
On the kick off day of the initiative, Nestlé product boxes were distributed in presence of Heba El Sewedy, Chairman of the Board of Trustees of Ahl Masr Foundation, and Board Member and Head of Corporate Communications at Nestlé Egypt, Nahla Kamal.
“The efforts of private sector to support and appreciate the hard work and dedication presented by doctors care and treat the contaminated. These efforts emphasizes the importance and of the unity of the sector which has proven to be successful to ease the negative impact of the pandemic,” stated El Sewedy. She added, “Ahl Masr Foundation encourages all institutions and entities of the private sector to unify their efforts and endeavors to serve the country and assist the White Army to fight Corona.”
Board Member and Head of Corporate Communications Nestlé Egypt, Nahla Kamal stated, “At Nestlé Egypt we acknowledge our corporate responsibility in light of the current circumstances. This encouraged us to launch a number of initiatives including “Together We are up to it” which aims to reduce the negative impacts of the pandemic on the local community including: supporting the informal sector through supplying underprivileged families with children nutritional products and supplying medical teams with equipment and PPEs. These activities have become possible through collaborations with NGOs and entities of the civil society which are committed to fighting the virus. Moreover, we included all employees in the initiative by allowing them to donate to the cause and entity they choose while Nestlé will match the same amount paid by each to maximize the sum of donations.”
The main priority of the initiative is to offer appreciation and gratitude to the medical teams for their noble role in treating and caring for the contaminated and activating the role of the private sector during the crisis.