Our heritage in the Middle East goes back over 80 years to 1934 when the first import operation was set up in Lebanon. Building a foundation of trust among consumers has since made us the region’s leading Nutrition, Health and Wellness Company.
Today, Nestlé owns and operates 18 factories that cater to the region, and provides direct employment to more than 11,000 people, more than half of whom work for Nestlé Waters. Nestlé also provides indirect employment to several thousand more.
The Nestlé Middle East entity itself was formed in 1997, with headquarters in the United Arab Emirates, consolidating the Company’s presence in the Gulf Cooperation Council (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates), Levant (Lebanon, Jordan, Palestine, and Syria), Iran, Iraq and Yemen – covering a population of over 220 million.
With total investments in the region of US $400 million over the last five years, for Nestlé, the Middle East means growth, future potential, talent, and innovation. It also means a challenging business, considering security and political volatility in the region, which reflects directly on the wellbeing of its people.
One word that likely sums the region up for us is “diversity,” because that is what the Middle East is about in every way; home to developed and emerging economies with affluent populations as well as many who have very little; a majority young population mixing with growing numbers of elderly; and completely different cultural demographics encompassing very strong traditional societies as well as very modern lifestyles. It’s also a region of health issues where obesity and malnutrition coexist, sometimes within the same community.
Nestlé understands the health challenges of the region and ensures that our products cater to the latest nutrition recommendations for healthy living. Nestlé’s mission is to enhance people’s quality of life with good food and beverages everywhere. In the Middle East, we strive to do that by offering an array of tasty and healthy products that meet local needs for quality, safety, taste and pleasure – while addressing specific nutritional requirements to help achieve healthy and balanced diets across all life stages.
Nestlé Products in the Middle East
The Nestlé portfolio in the Middle East currently exceeds 60 innovative product brands in a wide range of categories: dairy and infant nutrition, bottled water, chocolate and confectionery, coffee, creamers, breakfast cereals, culinary products, and pet food, among others.
Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, Kit Kat, Coffeemate, Nestlé Cerelac, Nestlé Pure Life, Nespresso and Nestlé Fitness are just some of the brands available in the Middle East.