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Promoting good nutrition to parents and caregivers

Adopting good nutrition practices from an early age is essential to becoming a healthy adult. However, establishing healthy eating, drinking and lifestyle habits is not always easy or intuitive for parents and caregivers.

Nestlé Start Healthy Stay Healthy helps parents understand what and how to feed their baby in the first 1000 days of life. In line with WHO recommendations, it promotes exclusive breastfeeding during the first six months of life, followed by the introduction of nutritious foods that complement sustained breastfeeding for up to two years and beyond.

For children and adolescents, our large-scale grassroots and online programmes provide parents and caregivers with practical tools and solutions to help them raise healthier kids. In collaboration with over 300 partners worldwide, our school-dedicated module empowers teachers and children with nutrition education and promotes healthy lifestyles in the school environment.

A robust ‘Marketing Communication to Children’ policy

Our communication is supported by an industry-leading Policy on Marketing Communication to Children (pdf, 6Mb). All communication to children follows responsible marketing principles and is limited to foods and beverages meeting specific nutritional profiles.

More nutritious food and beverages for children and families

Every year, we sell over 360 billion servings of foods and beverage in 189 countries around the world. To ensure our brands support a healthier lifestyles, we have made forward-looking commitments to reduce sodium, sugars and saturated fats, and add healthy ingredients like fibre- rich grains, vegetables and micronutrients to our foods and beverages across all categories.

In 2017, we have launched over 1000 new products which meet the nutritional needs of children. In the same year, we provided over 174 billion servings of fortified foods and beverages in countries where people lack vital micronutrients such as iodine or iron.

Ensuring our products are both nutritious and tasty can be challenging. With both the passion of our employees and our industry-leading innovation, we are focusing our efforts on delivering even more nutritious food and beverages for children and families.

Understanding nutritional needs and gaps of children

 

We know that good nutrition in early childhood lays the foundation for a child's lifelong health & wellbeing. Through Nestlé for Healthier Kids, we seek a deeper understanding of the dietary intake, lifestyle habits and health status of infants and children.

The findings from our large-scale research projects, such as the Feeding Infants and Toddlers Studies (FITS) and the Kids Nutrition and Health Studies (KNHS), help define our product developments, consumer communication and educational programmes, and inform dialogue with the scientific and medical communities.

At Nestlé, we act on climate change by further reducing greenhouse gas (GHG) emissions along our value chain, in line with science-based targets. Reducing waste is a priority: we reuse and recycle wherever possible. We strengthen our supply chain by helping the farmers we work with to adopt sustainable practices. Water, identified as a CSV focus area, is also at the heart of our actions and we continue to reduce withdrawals of water per tonne of product and help increase access to safe water and sanitation.

 

Indeed, water is one of the areas next to nutrition and rural development, with greatest intersection between Nestlé’s business and society.

At Nestlé, we care for water and focus our efforts and resources in four key areas where it matters:

  • In our factories, continuously improving water use efficiency;
  • In watersheds, working with partners to protect shared water resources;
  • Across our agricultural supply chain, where water challenges are putting the sourcing of our raw materials at risk; and
  • In the communities where we are present, to widen access to clean water and sanitation.

We continue to invest in our factories to comply with local regulation and where it is imperative to decrease our water dependency. But to achieve sustainable water resources management, we also seek collaborative efforts outside our factory gates. This method has demonstrated a greater return on investment, for the resilience of our business and for the benefit of local stakeholders living in the catchments where we operate.

Our approach involves a three-step roadmap: compliance, excellence in water resources management and collective action (see below).

Water Stewardship Ladder

 

Our approach is based on the Alliance for Water Stewardship (AWS), a multi-stakeholder platform of which we are a founding member and contributor. The AWS Standard, the leading global standard for good water stewardship performance certification, ensures water use is socially equitable, environmentally sustainable and economically beneficial. It promotes best practice in water stewardship, guides us in assessing risks and needs, and helps us focus our efforts where it matters most.

We have already achieved a great deal but we are ready to do even more across all our operations. Nestlé Waters has committed to certifying 20 factories to the AWS Standard by 2020, with four factories already certified: one in Pakistan and three in California. In the Americas, water stewardship assessments have begun in all of our factories. And in Europe, Africa and Asia, water stewardship lighthouse projects are reference points for further action in markets faced by water challenges.

Our commitment to the AWS and our teamwork are important catalysts to securing more sustainable access to water, replicating water efficiency innovations and engaging other water users in collective action to sustainably manage our shared water resources.

If we are to continue to grow sustainably, we must ensure we use the planet’s resources wisely. We want our products to not only be tastier and healthier but also better for the environment. Our 2030 ambition is to strive for zero environmental impact in our operations.

Read more about our efforts in water stewardship

We want to help equip the next generation for employment, to become creative front runners in our company, successful agripreneurs, entrepreneurs and game changers regardless of their field or level of expertise. It will help build thriving, resilient communities and supports the UN sustainable development goals.

This is why we are expanding our Nestlé needs YOUth initiative to encompass our entire value chain, from the sourcing of raw materials to the manufacturing and distribution of our products.

Our ambition

Our ambition is to help 10 million young people around the world have access to economic opportunities by 2030.

Our actions

Over the last decade our global, local and brand actions have helped to prepare hundreds of thousands of youth for work; trained and supported over 4 million farmers around the world and developed the business skills of 2 million women.

Working towards our 2030 ambition, we’ll focus on three key areas to do so.

Employment and employability

We are determined to help young people develop their skills so they can find jobs through our activities to 'Get Hired', 'Get Skilled' (vocational training), 'Get Support' and 'Get more opportunities'. Read our commitment and find more information in Careers.

Agripreneurship

We help equip the next generation of agripreneurs by supporting and assisting young farmers to improve the economic returns from their crops and become leaders in agriculture. They are the farmers who will grow the raw materials that we need to make our products.

We want to encourage them through a challenge on the HENRI@Nestlé open innovation platform.

Entrepreneurship

We leverage entrepreneurship by identifying and nurturing business talent in young people. They will help us reach out to new markets and consumers. They are the innovators who will find the solutions to the business challenge of the future. Read Comfort Dorkutso's story 'My own business'.

Helping 50 million children lead healthier lives by 2030

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Nutrition is key to ensure a child’s healthy development. But as always, theory is one thing, practice is another. Encouraging kids to eat more veggies and fruits, ensuring their meals are as nutritious as possible and incorporating diversified protein sources – including plant-based options – can sometimes prove challenging for parents and caregivers.

Nestlé for Healthier Kids brings together all our efforts to support parents and caregivers on their journey to raise healthier kids. We are launching more nutritious foods and beverages worldwide to answer children’s nutritional needs, while providing nutrition education through school programs, as well as everyday tips and healthy recipes for parents. Our wider ambition is to help 50 million children lead healthier lives every year by 2030.

Getting children involved in the preparation of meals leads them to adopt healthier eating habits – in short, their diet quality is higher, with children more inclined to eat fruits and vegetables. That’s why we encourage and advocate for 'togetherness' — when parents and kids come together in the kitchen.

Why involving children in the food preparation is so good for them?

Diet quality is higher in children who help prepare meals at home
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Children who help with meal preparation at home eat more fruits and vegetables
[4,5,6*]
 
Children involved in meal preparation increase preference for vegetables
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1. Overall diet quality was higher among Canadian fifth graders who helped prepare home meals at least once a week compared with those who never helped with meal preparation (Chu YL et al. J Nutr Educ Behav. 2014;46:304-8)

2. A cross-sectional study in Australia showed that boy (not girls) with the “healthful” dietary pattern were more involved in helping make meals than boys with an “energy-dense” eating pattern (Leech RM et al. Appetite. 2014;75:64-70)

3. Helping with cooking was positively associated with adhering to a healthy Mediterranean diet in 7th-9th graders in Portugal (Leal FM et al. Persp in Pub Health. 2011;131:283-7)

4. Canadian fifth graders who regularly helped prepare home meals ate 1.4 more servings of fruits and vegetables per day (combined) than children who never prepared meals (Chu YL et al. J Nutr Educ Behav. 2014;46:304-8)

5. Japanese children (10-11 years old) who helped with meal preparation were more likely to eat vegetables and fruits every day compared to those who did not participate in meal preparation (Nozue M et al. Nutr Res Pract. 2016; 10:359-63)

6. Involving young children (2-5y) in food preparation increased frequency of fruit and vegetable intakes (Shim JE et al. J Nutr Educ Behav. 2016;48:311-7)

7. Helping to cook meals regularly was associated with a 10% increase in preference for vegetables in 5th graders in Canada (Chu YL et al. Pub Health Nutr. 2013;16:108-12)

8. Increased involvement or extent of parental encouragement for children to help with food preparation was positively associated with preferences for vegetables in 3-7 year old children (Vollmer RL and Baietto J. Appetite. 2017;113:134-40)

9. Preschoolers were more willing to eat vegetables when the child helped prepare recipes with vegetables (Ugalde M et al. JMIR Serius Games. 2017;5:e20)

Find healthy and tasty recipes to cook with your kids

 

The two focus areas of the program:

   

1. Accelerating the transformation of our product portfolio

 

To ensure our brands support healthier lifestyles and meet today’s nutritional needs, we have already:

  • Removed over 60,000 tonnes of sugar since 2017;
  • Removed over 10,000 tonnes of salt since 2017;
  • Increased the number of micro-nutrient fortified food servings to 196,6 billion in 2020;
 

We have also made forward-looking commitments by 2020:

  • Add at least 750 million portions (80g) of vegetables;
  • Add at least 300 million portions (16g) of nutrient-rich grains, pulses and bran, and more nuts and seeds to products;
  • Completed our commitment made in 2014, to reduce saturated fats by 10% in all relevant products that do not meet the Nestlé Nutritional Foundation criteria with respect to saturated fat.

 

Recent product launches including Maggi, Gerber, Ninho...

In 2020, we launched over 1,210 nutritious food and drink products, adding to the 1,398 products that we had launched in 2019. In the same year, we provided over 196,6 billion servings of fortified foods and beverages in emerging countries where people lack vital micronutrients such as iodine, iron, vitamin A or zinc.

Here are some examples:

 

Veggie food with Maggi

 

Maggi is applying its 'Simply Good Food' principles across its product range, using only known ingredients, more plant-based ingredients such as vegetables and fiber-rich grains, as well as less salt.

In the Middle East, Maggi developed a range of soups designed per the nutritional needs of school-aged kids (4-8 years of age) with only authentic and locally common spices, herbs and vegetables. These products have no added artificial colors, flavors or added preservatives, and offer children 1 of their 5 a day recommended vegetables servings.

   

Organic baby food with Gerber & NaturNes

 

Gerber and NaturNes provide a wide range of organic babyfood from vegetable and fruit purees, to cereals-based snacks and nutritious meals.

Available in Europe and North America, Gerber and NaturNes Morning Bowls brings crafted morning bowls with whole grains, ancient grain quinoa, real fruits and no added sweeteners for 10+ months.

And to keep toddlers well hydrated and power through their day, Gerber launched an oat milk smoothie with nutritious organic fruits and veggies. This plant-based product has 2 g of plant-proteins per pouch and no added sweeteners or artificial flavors.

 

Organic cereals for babies with Cerelac

 

Cerelac Organic Selection is a baby cereal made with 100% locally sourced organic wheat and milk. Launched in India in 2019 and South Africa in 2020, Cerelac will soon be offered in other parts of Asia, Africa and America.

 

Plant-based food with Ninho

 

Ninho offers tailored nutrition from toddlerhood to school age. In October 2020, Ninho Forti+ launched in Brazil a plant-based powder with cereals (whole oats and rice flour), polydextrose (dietary fiber), isolated pea protein and fortified with vitamins and minerals essential for school-age children.

 

 

Milo – Energy on the go with no added sucrose

 

Milo – Plant-based energy

The famous powder first introduced in 1932 is including a vegan friendly alternative to the Milo family.

Our new plant-based Milo in Australia and New Zealand brims the great iconic chocolate malt taste and nutritional goodness, but replacing milk powder with soy protein and oat flour. The product is also lower in sugar compared to original Milo and has a combination of vitamins and minerals to support kids' efficient energy release.

 

Bio Wholegrains with Nestlé Cereals

 

Available in several Europe markets and in the United Kingdom, Cheerios Bio are delicious breakfast cereals made from organic farmed wholegrains as the main ingredient, free from artificial colors and preservatives, for the whole family.

The family of Nestlé Bio Breakfast Cereals also includes Nesquik, Chocapic and Lion.

 

Kids specialized nutrition with Nestlé Health Science

BOOST Kid Essentials is a balanced nutritional drink sold in the U.S. designed to help kids grow strong. It contains high-quality proteins to help support muscle health with a vitamin, mineral and nutrient blend.

In 2020, BOOST Kid Essentials launched a new, simpler formula with no more than 12 ingredients plus a vitamin, mineral and nutrient blend and contemporary kid-friendly graphics. It's made without artificial flavors, colors or sweeteners and no high fructose corn syrup, all while offering a kid-approved taste.

2. Inspiring with supportive programmes and services

 

Parents and caregivers need help to raise kids with healthier eating and lifestyle habits. We develop programs and online services to provide them with nutritional knowledge, healthy recipes and practical tips.

Since 2016, Nestlé for Healthier Kids programs have reached over 80 million children across more than 80 countries.

Here are some examples:

Maggi

Kids involved in the cooking process tend to eat healthier. Cooking makes a difference! Maggi provides cooking classes, online recipes and cooking tips to help families cook tasty and balanced meals that kids will love.

In Germany, the Maggi Kochstudio (cooking center) provides the support parents need to cook homemade meals every day. In Thailand, the 'Mum and Me' cooking club helps transmit cooking expertise from mother to kids, so that they adopt healthy long-term eating habits with more vegetables.

Furthermore, Maggi is also complementing its recipe offering with a proprietary meal-scoring algorithm. MyMenu IQ contributes to empower individuals and families choose online recipes that support a healthier, more balanced diet. To date, MyMenu IQ has been launched in 11 websites across 7 markets.

Nestlé Baby & me

Adopting good nutrition habits from an early age is essential to becoming a healthy adult. Nestlé Baby & me offers personalized nutrition services to parents in the first 1000 days of life - from pregnancy through to the baby’s second birthday.

The program is available in over 80 countries and more than 10 million parents are currently registered. Our services, mainly online, include an engaging e-learning course that turns the latest scientific findings into simple, practical feeding advice.

 

Nestlé Professional and the International Chefs Day

International Chefs Day offers chefs from around the globe a unique opportunity to create a difference in their local communities through teaching kids that healthy eating can be fun and exciting.

Through a range of digital resources, chefs also engage children on the impact food production and consumption can have on the environment. A child-friendly sustainability booklet helped to bring 2020's theme – Healthy Food for the Future – to life, reaching over 112 000 children in 28 markets.Learn more.

 

Milo sport camps

When kids grow with sports, not only do they lead a healthier and more active lifestyle - they also learn skills and values that help them succeed in life. Well-established Milo grassroots sports programs across the world are helping millions of kids find the sports that they love, and learn important values like teamwork, resilient and leadership.

In April 2020, with mass gatherings discouraged and sports events cancelled due to Covid-19, Milo Home Ground was launched to keep kids active while at home. This digital platform -available today in 17 markets- features a series of sport training videos and tutorials to help build the fundamentals motor skills.

 

Nestlé for Healthier Kids school programs

In collaboration with local relevant partners, our module specifically designed for schools provides teachers, parents and children with a range of nutrition and physical activities – promoting a healthy lifestyle in the school environment in more than 80 countries.

These programs are anchored in nutritional and behavioral sciences and aim to encourage students to adopt a minimum of six healthy habits.

 

Driven by our company purpose – to unlock the power of food to enhance quality of life for everyone, today and for generations to come – we are focusing our efforts on ensuring that our product brands enable healthier lives.

new brands banner 2019

 

Related commitments

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In 2017, we took a number of steps to drive progress towards meeting our 2030 ambitions. These included strengthening the Nestlé for Healthier Kids programme, the extension of our Nestlé needs YOUth initiative and further developing our responsible water stewardship activities.

 

Healthy kids

By helping new generations eat and drink better and move more, we will enhance quality of life and contribute to a healthier future. We have developed Nestlé for Healthier Kids to bring together all our efforts that support parents and caregivers in raising healthier children, from leading research and product formulation to education and innovative nutrition and lifestyle services.

Read more about Nestlé for Healthier Kids

Youth

Our ambition for our global youth initiative, Nestlé needs YOUth, is to help 10 million young people around the world have access to economic opportunities by 2030. This global initiative combines and coordinates all our activities that support young people around the world, including the Alliance for YOUth.

Read more about Nestlé needs YOUth

Environmental performance

If we are to continue to grow sustainably, we must ensure we use the planet’s resources wisely. We want our products to not only be tastier and healthier but also better for the environment. Our 2030 ambition is to strive for zero environmental impact in our operations. Safeguarding the environment is part of our Creating Shared Value pyramid, which also identified water as one of our priorities.

Read more about improving our environmental performance

inside-nestle

كشركة عالمية ومتنوعة وديناميكية ، نقدم العديد من الفرص المثيرة ومجموعة من المكافآت.

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يجب أن تشكل رؤيتنا وقيمنا كل ما نقوم به. نحن نؤمن بقوة أنه يجب أن يعيشوا ويعيشوا كل يوم. من خلال تزويد شعبنا بنظام

غذائي صحي وأنشطة رياضية ، ندعم مبدأ "العقل السليم في الأجسام السليمة" ، ونخلق القوى العاملة الصحية التي تميزنا.

runner

لا يقتصر اهتمامنا بالأشخاص الجدد والحاليين على المزايا والفوائد المالية التي نقدمها. ينقل اسمنا القيمة التي اكتسبناها جاهدة 

والثقة في جميع موظفينا. نحن نفخر بعلاقاتنا القوية بين المديرين التنفيذيين والعمال الآخرين. نحن نقدم بيئة عالمية ومتنوعة وغنية. 

ولدينا احتمالات لا حصر لها للتعلم والنمو. كل هذه العوامل - مجموع مكافآتنا كما نسميها - تساهم في جاذبيتنا.

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إن ثقافة الأداء العالي التي تدعمها المكافآت والتنمية المتميزة هي المفتاح لتحقيق الأهداف الفردية والتجارية. يتم تحفيز ذلك من 

خلال التوافق بين المسؤوليات والأولويات الصعبة والواضحة وضمان إدراك الموظفين لكيفية تأثير أعمالهم على شركة نستله.

performance

في نستله سيكون لديك الدعم والتشجيع لتحقيق تحقيق حقيقي ، من خلال النمو المهني والشخصي ، والتعاون مع الزملاء والشركاء 

المتنوعين في كل من الثقافة وطرق التفكير.

تخطيط التعاقب هو الطريقة التي نخطط بها للتطوير الوظيفي وملء الوظائف المتوسطة والعليا. نحن منهجيات للغاية حول كيفية

تخطيط هذه العملية. ويترك أي شيء للصدفة. تغطي خطط تعاقبنا جميع الوظائف الرئيسية في نستله وتتضمن قائمة من الخلفاء 

المحتملين المتوقعين لتلك الأدوار.

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Our Nestlé needs YOUth programme aims to help people get skilled and get hired.

The Nestlé Global YOUth Initiative is an investment for the future. We want to continue developing the next generation of Nestlé Leaders

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In order to create an even bigger societal impact, Nestlé founded the Alliance for YOUth in 2014 with more than 200 companies participating.

The 'Alliance for YOUth' is the first pan-European business-driven movement pledging to help young people be better prepared to enter the professional world, and improve their chances in a challenging job market. The Alliance will offer 230,000 new work opportunities for young Europeans between 2017 and 2020. It has already provided training and jobs for 115,000 young Europeans since 2014. Learn more about the Alliance for YOUth.

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